The last campaign Saturn ever did. We tried to capture the warmth of the brand, but make it feel relevant.
We also needed pieces that worked hard to sell some of their key features. Mainly fuel efficiency and aspects of their new hybrid.
These Empty/Full (E/F) stickers were placed all over LA.
We took a Chevy Tahoe and drove it around with the skin of a Saturn Outlook on the side. We called it a Regret Wrap. The message was "If I were driving a Saturn Outlook I'd be getting 24 mpg hwy."
We made this to help them talk about an important feature on their new hybrid. The copy on the sign reads:
"The Vue 2-Mode Hybrid features regenerative braking, which means when the brake is applied it's actually recharging the battery. So stop no longer means stop, but go."
We only made one sign. They were afraid of a lawsuit or something.
Role: Associate Creative Director, Writer
We also needed pieces that worked hard to sell some of their key features. Mainly fuel efficiency and aspects of their new hybrid.
These Empty/Full (E/F) stickers were placed all over LA.
We took a Chevy Tahoe and drove it around with the skin of a Saturn Outlook on the side. We called it a Regret Wrap. The message was "If I were driving a Saturn Outlook I'd be getting 24 mpg hwy."
We made this to help them talk about an important feature on their new hybrid. The copy on the sign reads:
"The Vue 2-Mode Hybrid features regenerative braking, which means when the brake is applied it's actually recharging the battery. So stop no longer means stop, but go."
We only made one sign. They were afraid of a lawsuit or something.
Role: Associate Creative Director, Writer