Epic Mix is an app and site that helps you keep track of everything you do on the mountain. It's Nike Plus meets Foursquare for snow.
It logs your vertical feet and your runs. It lets you obtain pins based on what you accomplish on the mountain. Which is way more engaging then just checking in. There's a leaderboard, snow conditions, the ability to locate your friends while you're still on the slopes and also share your whole day with everyone on Facebook.
The press liked it.
So did the industry.
Tony Calcao, Matt Talbot, and Andrew Lincoln were the main team on this. I worked on the pitch and a lot of the initial thinking.
Role: Writer
It logs your vertical feet and your runs. It lets you obtain pins based on what you accomplish on the mountain. Which is way more engaging then just checking in. There's a leaderboard, snow conditions, the ability to locate your friends while you're still on the slopes and also share your whole day with everyone on Facebook.
The press liked it.
So did the industry.
Tony Calcao, Matt Talbot, and Andrew Lincoln were the main team on this. I worked on the pitch and a lot of the initial thinking.
Role: Writer