http://www.markmollwriter.com markmollwriter Sun, 28 Aug 2011 22:27:34 +0000 http://www.markmollwriter.com en http://markmollwriter.com/DIVE-The-Movie http://markmollwriter.com/following/markmollwriter.com/DIVE-The-Movie Sun, 28 Aug 2011 22:27:34 +0000 markmollwriter 1914936 DIVE! is a newly released documentary about food waste in America and how we can help stop it. With billions of pounds of good food going to landfills instead of shelters or the hungry, we were more than happy to contribute our creative brain power to promote the film's positive message. To find a screening near you, go to divethefilm.com <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Poster_96Billion_WEB_640.jpg" border="0" width="640" height="414" width_o="879" height_o="569" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Poster_96Billion_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_WildPosting_WEB_640.jpg" border="0" width="640" height="425" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_WildPosting_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Single_Posters_bySideSide_WEB_640.jpg" border="0" width="640" height="425" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Single_Posters_bySideSide_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Sticker_1_WEB_640.jpg" border="0" width="640" height="284" width_o="879" height_o="391" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Sticker_1_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Dumpsters_withStickers_Web_640.jpg" border="0" width="640" height="414" width_o="879" height_o="569" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Dumpsters_withStickers_Web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Tee_WEB_640.jpg" border="0" width="640" height="502" width_o="879" height_o="690" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_Tee_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur1_640.jpg" border="0" width="640" height="425" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur2_640.jpg" border="0" width="640" height="425" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur3_640.jpg" border="0" width="640" height="425" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur4_640.jpg" border="0" width="640" height="425" width_o="879" height_o="585" src_o="http://payload.cargocollective.com/1/1/35052/1914936/DIVE_TheMovie_MobileApp_Blur4_o.jpg" align="left" /> Role: Creative Director, Writer http://markmollwriter.com/Boulder-5-Yarder http://markmollwriter.com/following/markmollwriter.com/Boulder-5-Yarder Mon, 07 Mar 2011 00:58:38 +0000 markmollwriter 1138673 There's an intersection in Boulder that's extremely dangerous and yet the city has shown no plan or urgency to put in a crosswalk. Every day people take their lives into their own hands just to cross the street to get a sandwich. The idea is to hold an event to call attention to the problem. It's called the Boulder 5-Yarder. <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Crosswalk_Photos_WEB_640.jpg" border="0" width="640" height="509" width_o="879" height_o="700" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Crosswalk_Photos_WEB_o.jpg" align="left" /> We'll put on an actual race, distribute t-shirts and have an official time keeper. And at the end of the race we'll have people sign a petition that we will then give to the city. Boulder is a community of runners and this will hopefully generate a lot of interest. Here are four different directions for the poster. <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster3_WEB2.jpg" border="0" width="573" height="879" width_o="573" height_o="879" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster3_WEB2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster4_WEB.jpg" border="0" width="573" height="879" width_o="573" height_o="879" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster4_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster2_WEB.jpg" border="0" width="573" height="879" width_o="573" height_o="879" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster2_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster1_WEB.jpg" border="0" width="573" height="879" width_o="573" height_o="879" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Poster1_WEB_o.jpg" align="left" /> Some comps of how the race might look on that day. <img src="http://payload.cargocollective.com/1/1/35052/1138673/BC_Event_WEB1.jpg" border="0" width="573" height="800" width_o="573" height_o="800" src_o="http://payload.cargocollective.com/1/1/35052/1138673/BC_Event_WEB1_o.jpg" align="left" /> Role: Creative Director, Writer, Concerned Citizen http://markmollwriter.com/Harry-O-s-Pizza http://markmollwriter.com/following/markmollwriter.com/Harry-O-s-Pizza Mon, 07 Mar 2011 00:09:21 +0000 markmollwriter 1138559 This place is in Boston.The pizza was just this side of edible. That's why we made the grease the star. <img src="http://payload.cargocollective.com/1/1/35052/1138559/HarryO_Beer_WEB_1.jpg" border="0" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/1/35052/1138559/HarryO_Beer_WEB_1_o.jpg" align="left" /> Copy: Harry O's Pizza. Perfect with a beer. <img src="http://payload.cargocollective.com/1/1/35052/1138559/HarryO_Late_WEB2_3.jpg" border="0" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/1/35052/1138559/HarryO_Late_WEB2_3_o.jpg" align="left" /> Copy: Harry O's Pizza. Open Late. <img src="http://payload.cargocollective.com/1/1/35052/1138559/HarryO_Sunday_WEB2a.jpg" border="0" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/1/35052/1138559/HarryO_Sunday_WEB2a_o.jpg" align="left" /> Copy: Harry O's Pizza. Great on Sundays. Role: Creative Director, Writer http://markmollwriter.com/Atari http://markmollwriter.com/following/markmollwriter.com/Atari Sun, 06 Mar 2011 23:49:12 +0000 markmollwriter 1138495 This was an internal campaign for Atari. The goal was to help everyone at the company see who their target really was. The answer was every single person in the world. <img src="http://payload.cargocollective.com/1/1/35052/1138495/Atari_Ad2a_WEB.jpg" border="0" width="573" height="800" width_o="573" height_o="800" src_o="http://payload.cargocollective.com/1/1/35052/1138495/Atari_Ad2a_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1138495/Atari_Ad1a_WEB.jpg" border="0" width="573" height="800" width_o="573" height_o="800" src_o="http://payload.cargocollective.com/1/1/35052/1138495/Atari_Ad1a_WEB_o.jpg" align="left" /> Role: Writer http://markmollwriter.com/Chipolte http://markmollwriter.com/following/markmollwriter.com/Chipolte Sun, 06 Mar 2011 19:55:39 +0000 markmollwriter 1137770 The spec spot that could. I did this with a young director in LA who was looking to build his reel. After we finished I sent it off to Chipotle. Didn't want anything from it other than to show them they had fans. Well the response was kind of crazy. They passed it around to whole executive board. I got emails from several saying how much they liked it. Even one from the President who invited me to lunch. They even considered running it. And finally they showed it to prospective agencies during their search process. A buddy at 72 and Sunny actually saw it in their first meeting. Not bad for a spot about tinfoil. Role: Creative Director, Writer http://markmollwriter.com/Converse http://markmollwriter.com/following/markmollwriter.com/Converse Sun, 06 Mar 2011 19:46:28 +0000 markmollwriter 1137751 This was a poster I did for a Detroit skate shop. The Chucks never looked more delicious. <img src="http://payload.cargocollective.com/1/1/35052/1137751/conversetasty_640.jpg" border="0" width="640" height="413" width_o="1200" height_o="776" src_o="http://payload.cargocollective.com/1/1/35052/1137751/conversetasty_o.jpg" align="left" /> Role: Creative Director, Writer http://markmollwriter.com/The-archives http://markmollwriter.com/following/markmollwriter.com/The-archives Sun, 06 Mar 2011 19:40:11 +0000 markmollwriter 1137713 These are a few years old, but the ideas are still good. <img src="http://payload.cargocollective.com/1/1/35052/1137713/Beetle_Ad_WEB2_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1137713/Beetle_Ad_WEB2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1137713/Edgar_Ad_WEB_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1137713/Edgar_Ad_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1137713/Sam_Ad_WEB_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1137713/Sam_Ad_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1137713/Vaude_Ad_WEB_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1137713/Vaude_Ad_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1137713/Monster_Ads_WEB_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1137713/Monster_Ads_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1137713/StrongBow_Ads_WEB_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1137713/StrongBow_Ads_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1137713/Chevy_Car_Ad_WEB3_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1137713/Chevy_Car_Ad_WEB3_o.jpg" align="left" /> Role: Writer http://markmollwriter.com/Baby-Carrots http://markmollwriter.com/following/markmollwriter.com/Baby-Carrots Sun, 06 Mar 2011 19:31:51 +0000 markmollwriter 1137687 Eat 'Em Like Junk Food might be one of my favorite strategy/tag lines of all time. I can't take credit for that, but some of my thoughts did make it into the test market. <img src="http://payload.cargocollective.com/1/1/35052/1137687/BabyCarrots_Outdoor1_WEB_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1137687/BabyCarrots_Outdoor1_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1137687/BabyCarrots_Outdoor2_WEB_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1137687/BabyCarrots_Outdoor2_WEB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1137687/BabyCarrots_Outdoor3_WEB_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1137687/BabyCarrots_Outdoor3_WEB_o.jpg" align="left" /> Role: Writer http://markmollwriter.com/United-Healthcare http://markmollwriter.com/following/markmollwriter.com/United-Healthcare Fri, 04 Mar 2011 21:33:51 +0000 markmollwriter 1132487 This was a relaunch for United Healthcare. The idea was to being honest about the state of health care and to position the company as one of the remedies. The tagline was "Healing Heath Care." I think they ran this campaign for no more than 2 months and went right back to being like every other health care company. <img src="http://payload.cargocollective.com/1/1/35052/1132487/UHC_AD3_WEB3_640.jpg" border="0" width="640" height="417" width_o="879" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1132487/UHC_AD3_WEB3_o.jpg" align="left" /> Copy: This is a UnitedHealthcare ad. Notice, no obligatory photos of sun-kissed couples holding hands on the beach. No smiling kids on tire swings. They have no place in this or in any health care ad. They're just models. Paid to smile. Those pictures don't make you feel any better. A better health care company does. That's why we're changing everything. Starting with the ads. <img src="http://payload.cargocollective.com/1/1/35052/1132487/UHC_AD1_WEB3_640.jpg" border="0" width="640" height="703" width_o="773" height_o="850" src_o="http://payload.cargocollective.com/1/1/35052/1132487/UHC_AD1_WEB3_o.jpg" align="left" /> Copy: Doctors are like restaurants. Think about it. There are a lot of them out there, and you're not sure which to choose. Well, you don't eat at a place until you know it's good. Right? Good reviews, good marks. We do the same to the professionals in the white coats, rating them, so you can select one by something more objective than just their last name. <img src="http://payload.cargocollective.com/1/1/35052/1132487/UHC_AD2_WEB3_640.jpg" border="0" width="640" height="703" width_o="773" height_o="850" src_o="http://payload.cargocollective.com/1/1/35052/1132487/UHC_AD2_WEB3_o.jpg" align="left" /> Copy: Your knee hurts but there's a tongue depressor in your mouth. It's one of the great mysteries of health care. They make you see one doctor before you can see the right doctor. If your knee hurts, go to a knee doctor. Period. End of story. And the end of referrals. Role: Writer http://markmollwriter.com/Baseball-Hall-Of-Fame http://markmollwriter.com/following/markmollwriter.com/Baseball-Hall-Of-Fame Fri, 04 Mar 2011 20:41:56 +0000 markmollwriter 1132293 This was done for an agency in Boston called Brand Content. The owner's dad was on the board of directors for the Hall. They were all done as posters. To be honest they probably only hung in a downstairs office, but being a baseball fan I really don't care. <img src="http://payload.cargocollective.com/1/1/35052/1132293/Baseball_Ad1_WEB3_640.jpg" border="0" width="640" height="415" width_o="882" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1132293/Baseball_Ad1_WEB3_o.jpg" align="left" /> Copy: * Shall never appear next to any record. Stats will be in Cooperstown only if a player is in good standing with baseball. See Pete Rose for further explanation. If a player is found to have achieved said accomplishments by illegal means the record simply won't appear. No need for a asterisk if it isn't there. Again, see Pete Rose for further explanation. <img src="http://payload.cargocollective.com/1/1/35052/1132293/Baseball_Ad2_WEB3_640.jpg" border="0" width="640" height="415" width_o="882" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1132293/Baseball_Ad2_WEB3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1132293/Baseball_Ad3_WEB3_640.jpg" border="0" width="640" height="415" width_o="882" height_o="573" src_o="http://payload.cargocollective.com/1/1/35052/1132293/Baseball_Ad3_WEB3_o.jpg" align="left" /> A different take on it. <img src="http://payload.cargocollective.com/1/1/35052/1132293/Baseball_Ad4_WEB2.jpg" border="0" width="579" height="873" width_o="579" height_o="873" src_o="http://payload.cargocollective.com/1/1/35052/1132293/Baseball_Ad4_WEB2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35052/1132293/Baseball_Ad5_WEB2.jpg" border="0" width="579" height="873" width_o="579" height_o="873" src_o="http://payload.cargocollective.com/1/1/35052/1132293/Baseball_Ad5_WEB2_o.jpg" align="left" /> Role: Associate Creative Director, Writer